Image of the horizontal logo designed as part of the brand identity for Career confidence for immigrants. The logo is in black color, and it consists of two parts. On the left, is a smiley face composed of two eyes that are the letter C from the words career and confidence. The smile is made by a curved I from the word immigrants. On the right side of the smiley face, the full name is written in three lines, on the top is written the word Career, in the center is written Confidence, and on the bottom is written for immigrants. The logo is placed on a vibrant gradient background, with the colors pink, orange, blue, and green.

Career Confidence for Immigrants

Art Direction & Brand Identity

Industry:  Career Development

City: Montréal

Year:  2022

Career Confidence for Immigrants is a coaching business within the career development industry located in Montréal. It aims to produce useful content and promote alternative ways of professional paths directed to established immigrants in Canada, who are struggling with their professional careers.

Their goal is to create a community where individuals feel less alone and lost when it comes to these career stressors. Studio Colora worked on the complete Brand Identity for Career Confidence for Immigrants. Our focus was to create a welcoming brand that is modern,  inclusive, positive, and gives the feeling of community.

Image of the front view of the business cards designed for career confidence for immigrants. Some cards have printed in black the full logo of career confidence for immigrants on a vibrant gradient background. While other cards have printed in black, the smiley symbol of the logo is on different background colors like orange and neon yellow.
Image showing the color palette of the brand identity for Career confidence for immigrants. The color palette consists in: neon yellow, orange, fuchsia, light blue, and a gradient that is made by a combination of these colors.
Image divided into two. On the left side, there is an image of a man wearing a white t-shirt with the symbol of the logo that was designed for the company Career confidence for immigrants. The symbol is printed in black on the white T-shirt and is placed in the center of the t-shirt. The symbol is a smiley face, composed of two eyes that are the letter C from the words career and confidence; the smile is made by a curved I from the word immigrants. On the right side, there is an image of a woman wearing a white T-shirt with the full logo designed for Career confidence for immigrants, printed in black and placed on the top left corner of the t-shirt. Three big shapes in bright fuchsia are printed in the center of the t-shirt with the slogan of the company not fitting in is your superpower.
Image with an animation showing three designs made as part of the brand identity for career confidence for immigrants. the tree design consists of indifferent geometrical shapes, printed in black on a beige canvas tote bag.
Image with six posters with vivid colors. These poster were designed as part of the brand identity for career confidence for immigrants.
Image of a man walking in front of a wall in the street. The wall is filled with posters with vivid colors. The posters were designed as part of the brand identity for career confidence for immigrants.