SHED
Character Design
Studio Colora had the privilege of collaborating with the talented team at SHED to design characters based on real Canadian athletes for IGA's 3D animated short videos, part of their 2024 campaigns.
Our mission was to accurately capture the athletes' physical likenesses and distinctive facial traits, using reference photos provided by the athletes themselves. At the same time, we stayed true to IGA's established character design art direction, while making sure the designs remained grounded and avoided going too far into caricature.
Under SHED's direction, we delivered detailed design elements and clear visual guidelines to streamline the 3D production process. This approach ensured a smooth transition from concept to execution, minimizing ambiguity and facilitating a cohesive final result.
Campaign IGA Crop of Champions
Character designs
The image below showcases a lineup of Canadian athletes with accurate proportions, reflecting their real-life sizes. This served as a reference guide for the 3D artists to provide consistency in the characters’ sizes.
The displayed image below represents Tammara Thibeault, Canadian boxer. A version with gloves on and gloves off
The displayed image below represents Aurélie Rivard, Canadian Paralympic swimmer with and without sandals.
The displayed image below represents René Cournoyer, Canadian artistic gymnast wearing shoes and being on his feet.
The displayed image below represents Kamylle Frenette, Canadian Para-triathlete with a shadow of her bicycle and wearing her helmet.
