SHED
Character Design
Studio Colora had the opportunity to work closely with the incredibly skilled team at SHED to design character designs and new clothes for IGA 3D animated short videos for their campaigns during the year of 2023. Campaign such as Scene +/ Cinema, IGA The summer of food, Les samedis bleu blanc bouffe, and Papilles satisfaites ou argent remis.
Our mission was to create the concept art, including character and clothing designs, set designs, and color keys. Our role was to establish a cohesive visual framework that served as a guide for the 3D artists.With the direction of SHED we provided detailed design elements and clear visual direction, we aimed to streamline the 3D production process, guarantying a seamless transition from concept to final execution without leaving room for uncertainty.
Campaign IGA Scene + Cinema
Color Key
The image below displays the final and approved Color Key from SHED, which was used as the reference for 3D artists to recreate the scene in 3D.
The idea behind this Color Key was to draw inspiration from the iconic scene in The Lion King where baby Simba is lifted into the air. The warm lighting coming from the ceiling helps emphasize the significance and importance of the baby character, dressed in a lion pyjama.
A series of steps where taken to achieve the development of the final Color Key
The image below is a 3D scene provide by SHED as the starting image to develop the final Color Key.
Below, introduction of the character design within the scene, followed by the development of the character's design in action, and the initial incorporation of color into the environment.
Each product and Scene + campaign were carefully added to the shelves to resemble the look and feel of a real IGA store. At this stage, the characters were painted to match the environment's lighting.
As part of the IGA Scene + Cinema campaign, Studio Colora created a series of characters inspired by iconic movies.
Final character designs
Character design explorations
