Johny the cat Records

Brand Identity, Art Direction, Illustration

Industry:  Music

City: Montréal

Year:  2021

Johny the Cat Records is a vibrant Montréal-based business founded by Jonathan and Sonia, two passionate music enthusiasts who specialize in curating and selling vinyl through their dynamic online store. Seeking to stand out in the competitive world of record shops, they partnered with Studio Colora to craft a distinctive brand identity that captures their unique spirit.

Drawing inspiration from the bold, electric energy of rock and psychedelic music, the resulting design exudes a sense of fun, authenticity, and effortless cool—perfectly mirroring the duo's easy-going yet adventurous vibe.ote alternative ways of professional paths directed to established immigrants in Canada, who are struggling with their professional careers.

Photo of promotional material showcasing the brand identity of Johny the cat records. From left to right: Black tote bag with a tagline that reads: We ship love and vinyl to your home, a white T-Shirt with Johny the cat records logo printed in color, A pad of post-it with the logo symbol of a cat face with vinyl placed on the bottom right corner, A round sticker of vinyl illustration, and business cards.
Horizontal logo in color for Johny the cat Records. The logo consists of two parts. On the left is an illustration of a cat with a vinyl. On the right, is the logotype of Johny the cat Records. The colors of the logo are pink, blue, and yellow. The vinyl is in black. The logo background is yellow.
Animation of a business card designed for the online vinyl store Johny the cat Records.
Image that showcase some of the vinyls that are sold on the website of Johny the cat Records. Like Michael Jackson, Ozzy Osbourne, The Rolling Stones, Run DMC and The Pixies.
Photo of a girl with a black tote bag hanging on her shoulder. The black tote bag has printed the logotype of Johny the cat records in white. Behind the girl, in the background, there is a piece of furniture filled with a collection of vinyl.
Picture of a white fridge with seven different designs of magnets for Johny the cat records.
Animation showing six different designs of postcards designed for Johny the cat records. the postcards make part of the promotional material that is sent to their clients as thank you notes for their purchases.
Animation of a cat moving its tail, head, and eyes. The cat is standing on top of a black and white photograph of a sign that reads On Air. The cat is blue, with pink stripes that look like thunders, and it has yellow eyes. Is the same cat that makes part of the logo for Johny the cat records.
Image with examples of instagram posts designed for Johny the cat records.
Close-up image of the brand guidelines for Johny the cat records.
An image showing the complete brand guidelines of the visual identity for Johny the cat records.
Animation of a cat moving its tail. The cat is laying on top of a black and white photograph of a vinyl player. The cat is blue, with pink stripes that look like thunders, and it has yellow eyes.
Animation of a cat's face that appears from the bottom left corner of a black and white picture of a record player. The cat's face is blue with yellow eyes. Is the face of the same cat used as the symbol of the logo for Johny the cat records.
Animation of eight stickers designed for the brand identity of Johny the cat records. Stickers appear one by one on a yellow background.
Image with two pictures. On the left, a photo of a white T-shirt with the logo of Johny the cat records printed in color. The T-shirt is placed on top of a chair. On the right, a picture of a girl wearing headphones. The girl is looking at a music vinyl. The girl is wearing a white T-shirt with an illustration of a cat.
A picture of four different designs of round stickers for Johny the cat records.
Picture of a man and a woman sitting on the floor looking at each other. Each one is wearing a white T-shirt with Johny the cat record logo, printed in color.
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