Mi Todo

Brand Identity, Art Direction, Illustration

Industry:  Food & Beverage Industry

City: Bogota, Colombia

Year:  2022

Mi Todo (My All) is an exciting brand based in Bogotá, Colombia, dedicated to crafting high-quality, all-natural products free from artificial flavours and preservatives. With a focus on health and wellness, their debut offerings include deliciously wholesome cakes that are low in calories and sugars.

As a fresh startup, Mi Todo turned to Studio Colora for expert guidance in shaping its brand from the ground up. Studio Colora played a pivotal role in helping the company define its target audience, craft a compelling name and tagline, and develop a cohesive brand identity and art direction—ensuring that Mi Todo’s mission of indulgent yet healthy treats would resonate powerfully in the market.

Close up image of brand material for the food brand Mi Todo. On the image: Menu open showing the design of its interior, Postcard design front and back, and business card design front and back. The colours of the brand identity are green, white, gold and violet.
Animation of three stickers designed to support the brand identity of Mi Todo.
An image is divided into two. On the left, is a photo of a cake. On the right, is the design of a white flower pattern with a green background, This is the pattern designed for the brand identity of Mi Todo. On top of the flower pattern, there is a round gold sticker, with the short form of Mi Todo logo in white. The short form of the logo Mi Todo is an M and T with a flower illustration in the center of both letters.
An image is divided into two. On the left, is a picture of a cake with the horizontal logotype from Mi Todo in green, The logotype is placed on the top center of the cake image. On the right, is a close-up of a cake, with a round sticker placed in the bottom right corner of the image. The sticker has the short version of the Mi Todo logo. The short version of the logo is a m t in white, with an illustration of a flower in the middle of both letters.
Animation of three round stickers. Each sticker has a different design showing the different color combinations of the Mi Todo brand identity. The colors the brand identity are white, green, and gold.
Image with illustrations of ingredients used to prepare cakes. Illustration are in white on a green background. These illustrations are used in the brand identity of Mi Todo.
Close-up image of menu open showing the back design. The colors of the menu are green, white, gold, and violet.
Close-up image of menu open showing the design of its interior. The colors of the menu are green, white, gold, and violet.
An image is divided into two. On the left, there is a photo showing the form and back design of the business cards designed for Mi Todo. On the right, is a picture of a porcelain cup with coffee.
Photo of the cake box designed for Mi Todo. A square box of cakes with white background and a green flower pattern all over the box. In the center of the top of the box, there is a round sticker with the short version of the Mi Todo logo. The box is closed with a rectangular label with the description of the cake and the company contact information.
View All Projects
We value your privacy
We and our partners use cookies and other technologies to improve your experience, measure performance, and tailor makerting.
Accept AllDecline
Manage preferences
Close Cookie Preference Manager
Cookie preferences
We and our partners use cookies and other technologies to improve your experience, measure performance, and tailor makerting.
Essentials
Cookies required to enable basic website functionality.
Statistics
Cookies used to deliver advertising that is more relevant to you and your interests.
External Media
Cookies helping understand how this website performs, how visitors interact with the site, and whether there may be technical issues.
Accept allDecline
Save