Space is for you

Brand Identity, Art Direction, Illustration

Industry:  Aerospace Industry

City: United States

Year:  2021

Space is for You (SIFY) is an aerospace company dedicated to building a  database that highlights the technological advancements driven by space exploration. From satellite communications to GPS, medical imaging, and beyond, SIFY makes these breakthroughs accessible to a global audience, showcasing how space research continuously transforms life on Earth. By providing valuable insights into how space technology impacts various industries, SIFY is at the forefront of educating and inspiring tech enthusiasts, professionals, and space aficionados alike.

To bring their vision to life, SIFY partnered with Studio Colora to create a brand identity that is fun, charming, and modern, while embracing a retro-futuristic aesthetic. The challenge was to balance a sense of nostalgia with cutting-edge design, crafting an identity that feels both timeless and forward-looking. The result is a vibrant, approachable brand that reflects SIFY’s mission to bridge the gap between space innovation and everyday life, while positioning them as a leader in the aerospace tech space.

Image showing four color variations of the logo designed for the aerospace company Space is for you. The logo consists of a space helmet with the name, space is for you, written inside the helmet. The color variants are: Royal blue logo on a vibrant aquamarine background, a vibrant aquamarine logo on a royal blue background, a vibrant aquamarine logo on a navy background, and the last variation is the navy logo on vibrant aquamarine.
Royal blue text that reads discover the impact of space in your lives, with an illustration below in royal blue of mountains, trees, a lake with a deer, and a space shuttle. The background color of the image is a vibrant aquamarine.
Photo of a young man wearing a navy T-shirt with the space is for you logo in aquamarine green printed on the T-shirt.
A photo of a Navy hoodie with the space is for you logo, printed on the front center of the hoodie in a vibrant aquamarine color.
Image explaining de illustration of the mascot designed for space is for you. The mascot was inspired by the logo of space is for you which consists of a space helmet with the name of the company written inside. Therefore the head of the mascot consists of the logo space helmet, but instead of the name of the company on its interior, it has a face with eyes and a smile. The mascot is wearing a retro space suit used by the astronauts in the 70s. Finally, the legs and the feet of the mascot are inspired by planet earth. The mascot is wearing shorts and socks and sneakers.
Animation of two images of the illustration of the mascot designed to represent the aerospace company Space is for you. The mascot consists of a space helmet with arms and legs. The mascot is wearing shorts and sneakers. On the left, the mascot helmet has eyes and a smile, the face is animated. On the right, the text is animated to appear inside the mascot's space helmet. The first text to appear reads Hi! , second text that appears reads Happy to see you, and the third text that appears reads Join us!.
Image showing two color variations of the business card designed for space is for you. In the first design, on the front of the card, the logo is in vibrant aquamarine color with a navy background, and on the back design of the card, there is the company contact information and a small illustration in royal blue color with the vibrant aquamarine background. On the second business card, on the front of the card, the logo is in navy blue on vibrant aquamarine background, and on the back of the card, there is the company contact information and a small illustration in vibrant aquamarine color on a navy background.
An image showing the placement of the logo and contact information of the company space is for you on a letter-size sheet of paper.
Image with examples of instagram posts designed for space is for you.
Photo from a top view showing on the left an apple laptop and on the right four stickers designed for space is for you, as part of the promotional material that show the visual identity of the company.
An image with space is for you logo on the left in royal blue, and on the right, a text explaining a system of symbols that were designed for space is for you. The symbols were inspired and designed from one shape, a triangular space vessel that makes part of the space is for you logo.
for space is for you, to be used as part of the marketing and promotional material of the company. The illustration is in vibrant aquamarine color on a navy background.
An image showing the home page of the website designed for space is for you.
Animation of an illustration of a city inspired in Retrofuturism. This illustration was made as part of the visual identity for the aerospace company Space is for you.