Horizontal logo in color for Johny the cat Records. The logo consists of two parts. On the left is an illustration of a cat with a vinyl. On the right, is the logotype of Johny the cat Records. The colors of the logo are pink, blue, and yellow. The vinyl is in black. The logo background is yellow.

Johny the cat Records

Brand Identity, Art Direction, Illustration

Music Industry

Johny the cat Records is a Montréal business owned by Jonathan and Sonia, two music lovers who sell vinyl on their online store.

Studio Colora designed a unique brand identity that would differentiate them from their competitors.

By taking inspiration from rock and psychedelic music, the result was a brand identity that reflects their energetic, authentic, fun, and easy-going personality.

Photo of promotional material showcasing the brand identity of Johny the cat records. From left to right: Black tote bag with a tagline that reads: We ship love and vinyl to your home, a white T-Shirt with Johny the cat records logo printed in color, A pad of post-it with the logo symbol of a cat face with vinyl placed on the bottom right corner, A round sticker of vinyl illustration, and business cards. Animation of a business card designed for the online vinyl store Johny the cat Records. Image that showcase some of the vinyls that are sold on the website of Johny the cat Records. Like Michael Jackson, Ozzy Osbourne, The Rolling Stones, Run DMC and The Pixies. Animation of eight stickers designed for the brand identity of Johny the cat records. Stickers appear one by one on a yellow background. Animation of a cat's face that appears from the bottom left corner of a black and white picture of a record player. The cat's face is blue with yellow eyes. Is the face of the same cat used as the symbol of the logo for Johny the cat records. Image with two pictures. On the left, a photo of a white T-shirt with the logo of Johny the cat records printed in color. The T-shirt is placed on top of a chair. On the right, a picture of a girl wearing headphones. The girl is looking at a music vinyl. The girl is wearing a white T-shirt with an illustration of a cat. Photo of a girl with a black tote bag hanging on her shoulder. The black tote bag has printed the logotype of Johny the cat records in white. Behind the girl, in the background, there is a piece of furniture filled with a collection of vinyl. A picture of four different designs of round stickers for Johny the cat records. Picture of a white fridge with seven different designs of magnets for Johny the cat records. Animation showing six different designs of postcards designed for Johny the cat records. the postcards make part of the promotional material that is sent to their clients as thank you notes for their purchases. Animation of a cat moving its tail, head, and eyes. The cat is standing on top of a black and white photograph of a sign that reads On Air. The cat is blue, with pink stripes that look like thunders, and it has yellow eyes. Is the same cat that makes part of the logo for Johny the cat records.Image with examples of instagram posts designed for Johny the cat records.Close-up image of the brand guidelines for Johny the cat records.An image showing the complete brand guidelines of the visual identity for Johny the cat records.Animation of a cat moving its tail. The cat is laying on top of a black and white photograph of a vinyl player. The cat is blue, with pink stripes that look like thunders, and it has yellow eyes. Picture of a man and a woman sitting on the floor looking at each other. Each one is wearing a white T-shirt with Johny the cat record logo, printed in color.
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