Image of logo designed for M

Mi Todo

Brand Identity, Art Direction, Packaging

Food & Beverage Industry

Mi Todo (My All) is a new company based in Bogotá, Colombia. It specializes in high-quality and all-natural, handcrafted products without artificial flavours and
preservatives.

As a startup, their first products released are healthy cakes with low calories and sugars.

Studio Colora worked strategically to accompany Mi Todo in the development of its full brand design, by aiding the company to define its clientele, name, tagline, brand identity, and art direction.

Image of full branding for the brand Mi Todo. Showing the menu, interior design; a box for big cakes in white color with a flower pattern in green all over the box, the box has a rectangular label with the information of the cake and the company contact information; a box design for small cakes in green with a flower pattern in white all over the box; the business cards designed for the company; the postcard designed to be sent to the client as a thank you note for their purchase. The final item is a paper bag in white with a flower pattern in green all over the bag, with a rectangular label glued in front of the bag, with the logo and the contact information of Mi Todo.

The name Mi Todo (My All) emphasizes the core value of the brand. To celebrate your life and your loved ones, while taking good care of your health and their health.

The colors violet, green, gold, and white, were chosen to represent nature, and the use of organic and high-quality ingredients.

The overall look and feel of the brand identity reflect the softness and care of how each product is carefully crafted.

Animation of white logotype design for Mi Todo, with violet flower design for the dot of the i. On green background.Animation of three stickers designed to support the brand identity of Mi Todo.Animation of three round stickers. Each sticker has a different design showing the different color combinations of the Mi Todo brand identity. The colors the brand identity are white, green, and gold. An image is divided into two. On the left, is a picture of a cake with the horizontal logotype from Mi Todo in green, The logotype is placed on the top center of the cake image. On the right, is a close-up of a cake, with a round sticker placed in the bottom right corner of the image. The sticker has the short version of the Mi Todo logo. The short version of the logo is a m t in white, with an illustration of a flower in the middle of both letters. Image with illustrations of ingredients used to prepare cakes. Illustration are in white on a green background. These illustrations are used in the brand identity of Mi Todo. Close-up image of menu open showing the back design. The colors of the menu are green, white, gold, and violet. Close-up image of menu open showing the design of its interior. The colors of the menu are green, white, gold, and violet. An image is divided into two. On the left, is a photo of a cake. On the right, is the design of a white flower pattern with a green background, This is the pattern designed for the brand identity of Mi Todo. On top of the flower pattern, there is a round gold sticker, with the short form of Mi Todo logo in white. The short form of the logo Mi Todo is an M and T with a flower illustration in the center of both letters. An image is divided into two. On the left, there is a photo showing the form and back design of the business cards designed for Mi Todo. On the right, is a picture of a porcelain cup with coffee. Photo of the cake box designed for Mi Todo. A square box of cakes with white background and a green flower pattern all over the box. In the center of the top of the box, there is a round sticker with the short version of the Mi Todo logo. The box is closed with a rectangular label with the description of the cake and the company contact information.
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